Daily Archives: December 16, 2012
Colour all of us here at Biff Bam Pop just a little bit surprised with how the weekend turned out. Sure, the surefire hit of the holiday season claimed the top spot at predicted, but if these numbers hold up, and there’s no reason to doubt they won’t, it looks as though Peter Jackson’s return to middle-earth under performed on its opening weekend. Here’s what went down.
The Hobbit: An Unexpected Journey opened at number one with a very strong $84 million. That’s nothing to turn our noses at. But, and of course there’s a but, with the hype and the legacy of the Lord of the Rings films theoretically in its favour, it’s very surprising that the film didn’t make at least $100 million in its first three days. Perhaps it’s the running time…the myriad of methods one can view the film in…whatever the case, I think more than a few Hobbit/Tolkien fanatics are going to be a little let down with the grosses. Still, its $37 million Friday take home was the biggest December opening day record, which is impressive indeed. Look for the The Hobbit to hold steady over the next few weekends.
Find out how the rest of the weekend turned out after the jump!
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