But then 2008 happened. Iron Man came out and walloped audiences at the end with an appearance by Samuel Jackson as Nick Fury and the introduction of the Avengers initiative. Rapid announcements of a series of Marvel movies came, and the concept of the Marvel Cinematic Universe began to take shape.
That sound you hear is crickets. Lots of them.
The early estimates are in and this weekend’s one new release was a huge bomb at the box office, bringing in a paltry $7.8 million to land in sixth place. There’s no silver lining for this film, as it couldn’t even line its pockets with the more expensive IMAX ticket prices. With a budget of $64 million, I think we’re already looking at one of the more high profile failures of the year, and it’s only January.
Holding on to first place was Ride Along, which brought in $21.5 million to up its two week take to a more than impressive $75 million.
One new major release wants to drag you in to movie theatres this weekend – can it get the job done? Here’s our prediction:
I, Frankenstein is based on an obscure comic book that looks to make Mary Shelly’s monster, Adam, into a hero. Aaron Eckhart is in the lead role, but his name isn’t guaranteed money. The premise seems pretty silly to me, to be honest with you, and I don’t think I, Frankenstein will score the results people are hoping for. Look for a third place showing with $15 million.