The bloom is off the rose for one of the most anticipated films of the year, as bad reviews and word of mouth definitely took a toll this week at the box office. Here’s what went down:
After an outstanding, albeit frontloaded debut weekend, Batman V Superman: Dawn of Justice dropped severely in its second week in release. How bad is bad? A 69% week-to-week drop bad, on bar with the critically reviled X-Men Origins: Wolverine. The film brought in $50.7 million, raising its two week total in North America to a respectable $259.8 million. The problem is, when you’ve got horrible reviews, you don’t have any real competition AND you need to make a rumoured $1 billion worldwide to be profitable, respectable just isn’t good enough. It’s doubtful that BVS can even reach Deadpool numbers in North America, and that is going to be a tough pill to swallow for all involved.
As for the rest of the top five, Zootopia continued its winning ways in second place with $20.7 million. My Big Fat Greek Wedding 2 was in third place with $11.2 million, with just a 37% drop week-to-week for comparison. God’s Not Dead 2 debut in fourth place with $8.3 million, while Miracles From Heaven closed things out in fifth with $7.5 million.
So, to recap, here were our predictions:
1) Batman V Superman: Dawn of Justice – $60 million
2) Zootopia – $18 million
3) God’s Not Dead 2 – $16 million
4) My Big Fat Greek Wedding 2 – $11 million
5) The Divergent Series: Allegiant – $8 million
And here’s how the weekend turned out:
1) Batman V Superman: Dawn of Justice – $50.7 million
2) Zootopia – $20.7 million
3) My Big Fat Greek Wedding 2 – $11.2 million
4) God’s Not Dead 2 – $8.3 million
5) Miracles From Heaven – $7.5 million
Next weekend sees the release of The Boss and Hardcore Henry. Be sure to check back on Friday to see our prediction!
