Immortals Reigns Supreme – Box Office Wrap-Up Report For Weekend of November 11th

As predicted, Immortals took the top of the box office, while Adam Sandler’s cross-dressing extravaganza Jack and Jill exceeded my expectations. In the meantime, Tower Heist dropped and J. Edgar didn’t even really make it out of the gates. Here’s how the weekend turned out:

Immortals, directed by Tarsem Singh and staring Mickey Rourke and Henry Cavill wound up with a solid opening number of $32 million (I had predicted a first place showing but only a $25 gross). While it didn’t live up to all the comparison it was getting to 300, at least financially (300 opening with $70 million), it is still a decent showing, especially seeing as how neither Rourke or Cavill are big money draws.

Debuting in second place with $26 million is Adam Sandler’s Jack and Jill. This film performed strong than I expected – I had predicted a third placre showing and only $20 million. However, it is worth nothing that this was a fairly low opening for a Sandler film. I think we’ll see a significant drop next weekend, as I’m not convinced Jack and Jill will have legs.

Closing out the top five as predicted with a gross of $11.5 million is the Leonardo DiCaprio staring, Clint Eastwood directed J. Edgar. Reviews have been mixed on the film and, as I mentioned on Friday, the movie was the most cerebral of all of the weekend’s new releases. Next weekend will be the real test – if J. Edgar manages to have a minimal drop, it could definitely stick around through the holidays. But really, it should have done much better with the star power attached.

As for the rest of the top five, Puss In Boots dropped one spot to number two, with a solid $25.5 million. Amazingly, the film only had a 23% drop week to week. What initially looked like a disappointment has turned into a hit. Meanwhile, as predicted, Tower Heist dropped to number four this week with a $13 million gross.

So, to recap here were our predictions:

1) Immortals – $25 million
2) Puss In Boots – $23 million
3) Jack and Jill – $20 million
4) Tower Heist – $13 million
5) J. Edgar – $11 million

And here’s how the weekend turned out:

1) Immortals – $32 million
2) Jack and Jill – $26 million
3) Puss In Boots – $25.5 million
4) Tower Heist – $13 million
5) J. Edgar – $11.5 million

Next weekend sees the release of The Twilight Saga – Breaking Dawn Part 1. You know that it will be number one at the box office – the only question is, by how much? Check back on Friday to see our prediction.

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