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Biff Bam Pop’s It’s All Connected: The Gold Rush – The Marvel Cinematic Universe Hits the Motherlode

There’s gold in them thar hills. Nuggets the size of your bulbous head. Great seams of it riven in the rock, opening up gleaming veins for the sun to bedazzle. Each one of those nuggets is a hero, and each hero is serious bank. Marvel’s got a sack full of nuggets, hell a whole damn trainload, all bound from the coast to amaze with their shinings at your local thee-ate-er and thousands more worldwide. And we all know money begets money, except when it doesn’t. Hell, many’s the time it doesn’t. But since the inception of the Marvel Cinematic Universe with Iron Man in 2008, there’s been a conscious plan to make the most successful pantheon of interconnected movies this planet has ever seen. And gosh goldarnit, that plan is working. I don’t even know why I’m talking like a snaggletoothed prospector from 1849, but it seems pretty clear. While DC’s been panning in the river, Marvel’s built the mine, and those cars just keep coming up with their golden freight. Not every movie’s a major claim, but together, sons and daughters, together they’re the motherlode.

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