One of the unsung methods of marketing for a wrestling company, especially a new one like All Elite Wrestling, is the use of merchandise to spread the word. Maybe it’s the Bullet Club t-shirt you see on someone at the gym, a video game, or a facemask with a luchador’s signature design on it. Sometimes it might just be your kid pointing at an action figure in the toy aisle and asking who that over-muscled goon is. Nearly every major wrestling company has dipped their toes into the plasticky waters of themed action figures, and AEW is the newest entry into that space with their own series by Jazwares (best known for their Fortnight figures). If you’ve got a wrestling fan on your list, these figures might be an unexpected surprise this Holiday season. That is, if you can find one.
The figures are surprisingly detailed and expressive, with 25 points of articulation. For action figure nerds, especially for fans of wrestling figs, this is a big deal because you can pose and re-create wrestling moves to your heart’s content. Heck, in my day, you know how many points of articulation my rubber WWF figures of Roddy Piper and Bruno Sammartino had? Zero! I would’ve given my right eye to have a Ricky Steamboat that could even turn his head! But I digress. The sculpts on these figures are excellent and really convey the unique attributes of each superstar. MJF’s shit-eating smirk, Penta El Zero’s trademark ‘Cero Miedo’ hand-signs, and every minute detail of Dustin Rhodes’ face paint and Kenny Omega’s tights are faithfully rendered.
With two series of figures available, stars like Chris Jericho, Kenny Omega, Jon Moxley, Brandi Rhodes, Dustin Rhodes, Penta El Zero, Fenix, MJF, The Young Bucks, and more are beautifully represented here. There’s also a wrestling ring accessory and a replica championship belt in the image of “Big Plat”, AEW’s top title.
These figures are not easy to pin down, so to speak, and have been sold out everywhere they’re available since they came out. This was even made into a bit on AEW’s comedy-themed YouTube show Being The Elite, where the Young Bucks go from store to store looking for their likenesses but encountering empty racks everywhere. They pop up for preorder and backorder on sites like Ringside Collectibles, but your mileage may vary if you want to go old-school and stake out the toy aisles at your local Wal-Mart, especially this season. But hey, don’t let that deter you from giving that wrestling fan what they really want this year – even if it means dropping an 8-year-old with a Buckshot Lariat to get your hands on that last Hangman Page figure on the shelf. Happy holidays, folks!