Disappointing debuts for X-Men: Apocalypse, Alice Through The Looking Glass

It’s a four day weekend in the U.S, which means final weekend numbers won’t be delivered until tomorrow. However, the three days estimates have been coming through, and they’re arguably disappointing for the weekend’s two big releases. Here’s what went down:

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Facing off against lacklustre reviews and the law of diminishing returns, X-Men: Apocalypse debut on top of the box office with $61 million for its three days returns. That’s definitely below industry expectations. The film has been performing very well oversees, and will likely get close to $200 million in North America, but its clear that Apocalypse didn’t have the hook to bring in a lapsed audience the way that X-Men: Days of Future Past did two years ago.

Debuting in second place with $31 million is Disney’s Alice Through The Looking Glass, itself the victim of terrible reviews. The lack of Tim Burton certainly doesn’t help either, so expect to see a steep drop-off over the coming weeks for this non-Marvel/Pixar/Star Wars Disney offering.

As for the rest of the top five, The Angry Birds Movie was in third place with $20 million. Captain America: Civil War hit fourth with $16 million, while Neighbors 2: Sorority Rising closed things out in fifth place with $9 million.

So, to recap, here were our predictions:

1) X-Men: Apocalypse – $102 million
2) Alice Through The Looking Glass – $55 million
3) The Angry Birds Movie – $25 million
4) Captain America: Civil War – $23 million
5) Neighbors 2: Sorority Rising – $9 million

And here’s how the three day weekend is estimated to turn out:

1) X-Men: Apocalypse – $61 million
2) Alice Through The Looking Glass – $31 million
3) The Angry Birds Movie – $20 million
4) Captain America: Civil War – $16 million
5) Neighbors 2: Sorority Rising – $9 million

Next weekend see the release of Me Before You, Popstar and Teenage Mutant Ninja Turtles: Out of the Shadows. Be sure to check back on Friday to see our predictions!

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About Andy Burns

Andy Burns has been Biff Bam Pop!’s Editor-In-Chief since its inception in 2008. His writing has appeared in The Toronto Sun, various World Wrestling Entertainment publications and was recently featured in Wanted Undead Or Alive by New York Times bestselling author Jonathan Maberry. The only thing he has to fear is fear itself…and sharks.

Posted on May 29, 2016, in box office predictions, General, movies and tagged , , , , . Bookmark the permalink. Leave a comment.

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