A big opening weekend for a film at the box office oftentimes equals a fairly large drop during its second weekend, which is exactly what transpired over the last three days. Even still, last week’s number one still had enough juice to hold off any newcomers. Here’s what went down:
With horrible reviews and its core audience satisfied during its opening weekend, Fifty Shades Of Grey had a steep, steep drop of 72% week to week. While it still made $24 million, enough to hold on to the top spot, I think we’re going to see this film fade fast from theatres. Mind you, it will likely hit $200 million in North America, so other than director Sam Taylor-Johnson’s obvious embarrassment at having worked on this film and Jamie Dornan’s potentially career killing decision to play Christian Grey, I’m sure everyone is thrilled with the results.
As for the rest of the top five, The Spongebob Movie: Sponge Out Of Water had another great weekend, landing in second place with $18.9 million. Close behind in third with $17.7 million is Kingsman: The Secret Service – this film could hit $100 million in North America, which would add nicely to the films critical acclaim. Debuting in fourth place with $11.1 million is The DUFF, while another new release, McFarland, USA, closed things out in fifth place with $10.4 million.
If you’re wondering where Hot Tub Time Machine 2 wound up, it had an absolutely horrible debut weekend, landing in seventh place with $6.3 million. I’m sure everyone involved wished they had a time machine to go back in time and prevent this dud from being made.
So, to recap, here were our predictions (courtesy of Glenn Walker, who was covering for me, who was under the weather for a few days):
1) Fifty Shades of Grey – $40 million
2) Kingsman: The Secret Service – $30 million
3) The SpongeBob Movie : Sponge Out of Water – $28 million
4) Hot Tub Time Machine 2 – $22 million
5) The DUFF – $21 million
And here’s how the weekend turned out:
1) Fifty Shades of Grey – $24 million
2) The Spongebob Movie: Sponge Out Of Water – $18.9 million
3) Kingsman: The Secret Service – $17.7 million
4) The DUFF – $17.7 million
5) McFarland, USA – $10.4 million
This Friday sees the release of Focus and The Lazarus Effect. Be sure to check back on Friday to see our predictions!