The weekend numbers are in and, as predicted, The Avengers held onto the top spot for the third weekend in a row. None of the three new releases ever came close to posing any sort of challenge to Marvel’s blockbuster superhero extravaganza. Here’s how the weekend turned out:
Marvel’s The Avengers was tops again with $55 million, bringing it’s North American total to $457 million in just three weeks of release. The film dropped just 46% percent from the previous weekend, which is a strong number and bodes well for the films legs over the next few weeks, even as the box office battles heat up. The Avengers should lose the top spot to Men In Black 3 next weekend, but the way things are going the movie should also cross the $500 million mark at the same time.
Debuting at number two with a thoroughly underwhelming $25 million is Battleship. I’m definitely surprised by this one, seeing as how the film has been doing well overseas and it does look like the perfect summer mindless action flick. However, audiences weren’t sold on a film that really had nothing to do with the source board game. It’s doubtful that Battleship will hit the $100 million mark in North America, but it has already grossed $240 million worldwide on its $209 million budget, so it may wind up being considered a success overall.
Sacha Baron Cohen’s The Dictator debut in third spot with just $17 million (it was released officially this past Wednesday), a far cry from Bruno’s $30 million opening and Borat’s $26 million opening. However, while the latter was a hit with $128 million at the box office, Bruno only scored around $60 million. I point this out because, while it appears The Dictator is underwhelming audiences, I do think it’s possible for the film to at least match Bruno’s numbers. It’s something I’ll be keeping my eyes on over the next few weeks.
The final new release of the weekend, What To Expect When You’re Expecting, was a complete bomb, landing in fifth spot with just $10 million. With it’s ensemble cast and counter programming, I thought this film would be able to perform far stronger than it did. Audiences just weren’t interested. I’m guessing the film will find it’s audience on DVD and VOD.
As for the rest of the top five, Tim Burton and Johnny Depp’s Dark Shadows dropped 56% to bring in $12 million for a fourth place showing. With just $50 million in two weeks, Dark Shadows in another summer film that won’t be hitting that magic $100 million mark.
So, to recap, here were our predictions:
1) Marvel’s The Avengers – $65 million
2) Battleship – $53 million
3) What To Expect When You’re Expecting – $23 million
4) The Dictator – $16 million
5) Dark Shadows – $14.5 million
And how the weekend turned out:
1) Marvel’s The Avengers – $55 million
2) Battleship – $23 million
3) The Dictator – $17 million
4) Dark Shadows – $12 million
5) What To Expect When You’re Expecting – $10 million
Next weekend sees the release of Men In Black 3 and the horror flick Chernobyl Diaries. Check back on Friday to see our predictions!