Two new releases had simply ok showings, while a third simply did bad business. In the meantime, this weekend also proved that people like robots a lot. Here’s how it all went down.
Though far from an outstanding number, the remake of the 80’s classic Footloose did bring in an audience, debuting in second place with $16.1 million(we had predicted a second place showing with $15.5 million, so I’d say we were spot on). The film only cost $24 million to make, so it should pass its budget by next weekend, but I don’t think this movie will have particularly long legs. As of this writing, it was neck and neck with Real Steel for first place, but even if it does manage to claim the weekend it will be a very slight victory.
It may be October and people may be looking for some sort of spooky film to tide them over until Halloween, but its clear that The Thing was not that film. While it hit third place as predicted, the film totally underperformed by bringing in only $8.7 million (we had predicted $12 million). The Thing will fade fast from theatres, especially with the release of Paranormal Activity 3 next Friday.
As for the third new release this weekend., The Big Year, with Steve Martin, Jack Black and Owen Wilson didn’t even make it into the top five. I had predicted a fifth place showing with an abysmal $6.6 million, but the film did even worse then anticipated, grossing a paltry $3.2 million for a ninth place showing. I guess nobody saw the commercials either.
As for the rest of the weekend, Real Steel managed to hold on to the top spot for two weekends in a row, dropping only 40% from last week to gross$16.3 million (we had predicted a first place showing with $17 million). The Ides of March totally matched our fourth place, $7 million gross prediction, which means that audiences are still finding the film, which is a good sign. Meanwhile, Dolphin Tale rounded up the top five with a gross of $6.3 million (I hadn’t made a prediction on this one).
So, to recap, here were our predictions:
1) Real Steel – $17 million
2) Footloose – $15.5 million
3) The Thing – $12 million
4) The Ides of March – $7 million
5) The Big Year – $6 million
And here’s how the weekend actually turned out:
1) Real Steel – $16.3 million
2) Footloose – $16.1 million
3) The Thing – $8.7 million
4) The Ides of March – $7.5 million
5) Dolphin Tale– $6.3 million
Next weekend sees the releases of four new movies – Johnny English Reborn, The Mighty Macs, The Three Musketeers and Paranormal Activity 3. Check back on Friday to see what our predictions will be!