Will you pick Cinderella or Liam Neeson this weekend?

Any plans on taking in a ball this weekend? Ok, I know. That was weak. Let’s ignore the attempts at movie humour and jump straight into what’s happening at the box office this weekend. There’s a sure fire new number one entering the fray, but just how much will it bring in, as March Break kicks off in North America? Here’s our prediction:


Director Kenneth Branagh teams up with Disney for a live action version of the classic Cinderella. Consider this along the lines of Maleficent, but far more kid friendly, which should make it prime for family viewing. Reviews have been positive and, as the father of a little girl, I feel confident in saying that princess (or would-be ones) always have a built-in audience. Look for a strong debut weekend for Cinderella, with $62 million and a lock on first place.

Also opening this weekend is Run All Night, yet another Liam Neeson action flick, coming literally weeks after Ta3en, which didn’t generate the same number as the previous films in that franchise. I think we all like Liam Neeson, but his choices have been pretty standard for the last little while, which means I doubt we’ll see big numbers for this film. Run All Night should debut in second place, but with only around $14 million.

As for the rest of the top five, look for CHAPPiE to fall hard to third place this week with $7.5 million, with Focus right behind it in fourth place with $7 million. Finally, Kingsman: The Secret Service will close things out in fifth place with $4.3 million.

So, to recap, here are our predictions:

1) Cinderella – $62 million
2) Run All Night – $14 million
3) CHAPPiE – $7.5 million
4) Focus – $7 million
5) Kingsman: The Secret Service – $4.3 million

Be sure to check back on Sunday to see how the weekend turns out!

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