The Lorax Vs Project X – Biff Bam Pop’s Box Office Predictions, Weekend of March 2nd, 2012

Two new films look to make an impact at the box office this weekend. One caters to children, the other to fans of R-rated comedies, of which there are more than a few. While both films should do well, only one can take the number one position. Here are our predictions:

Dr. Seuss’ The Lorax is an animated film based on the good doctors story of the same name. The key word in that sentence is “animated” – while many previous Dr. Seuss adaptations have been live action, they’ve also been critically reviled. The Cat In The Hat was pretty much unwatchable, if you ask me. However, the animated Horton Hears A Who! did do well with critics and audiences back in 2008, grossing over $150 million in North America alone. The Lorax should follow suit. Look for a first place showing with a debut of $42 million.

Project X is not a remake of the classic Matthew Broderick monkey movie; instead, it’s a found footage R-rated comedy about a house party that gets out of control. The film has no stars, so it’s counting on producer Todd Phillips’ name and Hangover pedigree to get audiences through the door. It’s been a few months now since we’ve had a bawdy, tawdry comedy in theatres, so I think Project X will likely fill a hole (pun possibly intended). Look for a second place finish with $22 million.

As for the rest of the top five, look for Act of Valor to slide to third place with $16 million. Journey 2: The Mysterious Island should nab the fourth spot with $10 million, while Safe House will round out the top five with $9 million. It’s possible Tyler Perry’s Good Deeds could trump Journey 2 or Safe House to get into the top five, but I’m predicting it’s going to take a serious tumble out of the top five in its second weekend.

So, to recap, here are our predictions:

1) Dr. Seuss’ The Lorax – $42 million
2) Project X – $22 million
3) Act of Valor – $16 million
4) Journey 2: The Mysterious Island – $10 million
5) Safe House – $9 million

Be sure to check back on Sunday to see how the weekend turns out.

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