Three new and very different films are looking to unseat Rise of the Planet of the Apes from the top of the box office this weekend, but do any of them stand a chance at doing so? Here’s how we predict things will shape up:
First up is Final Destination 5 in 3D, the latest instalment in what’s become a venerable horror franchise. The last film opened two summers ago with a solid $27 million, and I see no reason why this new one (which promises a new take on the old “you can’t cheat death” concept from the previous films) won’t debut to a strong number, especially considering it’s been a while since a new horror film has been released. Final Destination 5 should hit the top of the box office and bring in $32 million.
Seeing its first weekend after opening this past Wednesday, The Help stars the increasingly popular Emma Stone and Viola Davis in this adaptation of a 2009 novel set in Jackson, Mississippi that deals with race relations in the early 1960’s. An adult-skewing comedy-drama, The Help is an anomaly in the current summer crop of films, and because of that fact, along with the appeal of Stone, it should have a fairly impressive opening weekend, thanks to older filmgoers who haven’t had much choice the past few months. Look for The Help to bring in $17 million to take the number three spot this weekend.
30 Minutes or Less is another R-rated comedy entry in a summer that’s seen plenty of them, and stars Jesse Eisenberg as a pizza delivery boy with a bomb strapped to his chest who is forced to rob a bank by the duo of Danny McBride and Nick Swardson. 30 Minutes or Less has the Zombieland team of director Ruben Fleischer and star Eisenberg, but the ads have been underwhelming and theatres have been full of more appealing comedies this summer. Watch 30 Minutes or Less to do less than hoped for to land at number four with $15 million.
As for the rest of the top 5, Rise of the Planet of the Apes has been doing great business all week long, showing that last weekend’s impressive opening number was far from a fluke. I think the film will show legs in it’s second weekend and have roughly a 52% drop week to week and gross $26 million to come in at number two.
And then there’s The Smurfs, who continue to be a draw in the younger audiences. Look for them to finish in fifth place this weekend with $10 million.
So to recap, here are our predictions:
- Final Destination 5 – $32 million
- Rise of the Planet of the Apes – $26 million
- The Help – $17 million
- 30 Minutes or Less – $15 million
- The Smurfs – $10 million
Be sure to check back on Sunday to see how it all turns out!