Biff Bam Pop’s Box Office Predictions – Weekend of September 2nd, 2011

Dame Helen Mirren in The Debt?

No thanks, your highness.

The found footage sci-fi flick about the moon landing, Apollo 18?

I haven’t even seen a commercial. Have you?

No, friend. There’s only one “must see” movie this weekend. Shark Night 3D comes from the director of The Final Destination (which was anything but), and details a teenage weekend away on an island that turns put to be infested by nature’s most dangerous predator. If you’ve seen the previews, you might agree that the basic premise is all laid out. Even still, I don’t think we’ve had a 3D shark movie since the classic 1983 extravaganza, Jaws 3D (featuring the classic tag line, “the third dimension is terror”). Sure, there are no stars in Shark Night 3D, but what it does have to offer is something no other film in theatres can claim:

Sharks in 3D.

I’m predicting fair to middling things from this film. Look for Shark Night 3D to bring the summer box office season to a close with $15 million and a first place showing.

Apollo 18 is another found film footage movie set in December 1974 on the moon, and one that I don’t think has made any sort of impression as of yet. I haven’t seen a trailer or even a commercial anywhere for it, so I’m perplexed as to why it’s opening on a fairly strong 3,300 screens. Apollo 18 was originally supposed to hit theatres back in March, so the extended delay doesn’t scream classic either. I’m predicting the film will bring in $11.5 to land in third place.

The other new release of the weekend is The Debt (it actually came out this past Wednesday) and stars Helen Mirren and Sam Worthington as Israeli Mossad agents. The film is a remake of a critically acclaimed Israeli film and was written by, among others, Matthew Vaughn (the director of X-Men: First Class). The Debt is going to serve adults who haven’t had too many date nights this summer, and should have a decent, but not spectacular opening weekend. I’m predicting a fourth place debut and  a $9 million gross.

As for the rest of the weekend, I’m expecting yet another strong hold for The Help, that crossed the $100 million mark this past week. It may lose a bit of audience to The Debt, but look for it to place second with $12 million.

Rounding out the top 5 should be the Zoe Saldana action flick Colombiana, with $7 million.

So, to recap, here are our predictions:

1) Shark Night 3D – $15 million

2) The Help – $12 million

3) Apollo 18 – $11.5 million

4) The Debt – $9 million

5) Colombiana – $7 million

Be sure to check back on Sunday to see how the box office turns out!

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