Scotty G’s Box Office Wrap-Up Report

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Not a stellar weekend in predictions for me.  I was way off on the #1 film. I said that four of the five films would be in the top five, and of those four, I only picked one in the correct spot.  Let’s begin the recap.

Zombieland opened in the #1 spot with a staggering gross of $25 million (I predicted it would be the #2 film with a gross of $11 million).  It had a per theatre average of $8,235 which was the highest in the top 10.  I originally said that I didn’t think it had big enough names (Woody Harrelson and Jesse Eisenberg) to draw people in.  I was wrong.  People were intrigued by the premise, it had a very short running time to get many screenings in throughout the course of the day, and reviews were glowing.  It started the month of October on a good note, so Sony must be very happy with the opening.

Sony is also happy because it has the #2 spot as well.  Cloudy With A Chance Of Meatballs fell 33.3% from last weekend for a gross of $16.7 million (I said it would be the #1 film and would gross $18.4 million).  The drop was bigger than its second weekend, but to have a 33% drop on your 3rd weekend is fantastic.  The film had a per theatre average of $5,610, and its total gross now stands at $82.3 million.

In 3rd place is the re-release of Toy Story/Toy Story 2 (3D) with a gross of $12.5 million (I predicted a 3rd place finish, and a gross of $7 million).  If I’m Disney, I’m happy with this number because the film did not have a lot of running times because of the combined 3 hour length of the film, and it’s being sold as a limited two week event.  It had the 2nd highest per theatre average in the top ten with $7,163.  I also believe it took some of the audience of Cloudy With A Chance Of Meatballs, so overall Toy Story/Toy Story 2 (3D) had an excellent opening weekend.

When final numbers get released on Monday, the #4 and #5 films could switch spots.  Currently, in 4th place is the Ricky Gervais comedy The Invention of Lying with $7.35 million (I predicted it to open outside the top 5 with a gross of $5.8 million).  The opening was better than Gervais last film Ghost Town (it opened with $5 million), and I think having more star power involved in this film definitely helped the gross.  The Invention of Lying had a per theatre average of $4,306, which is not great, so it tells me that it will be out of the top five by next weekend, and will find a better life on DVD shelves.

In 5th place is Surrogates with $7.34 million (I predicted that it would be the #4 film with $6.7 million).  Off 50.7% from last weekend, the Bruce Willis sci-fi thriller is not setting the box office on fire, as its per theatre average has dropped down to $2,489.  This film will be out of theatres shortly, and will hope to do better on DVD.

In other news, Drew Barrymore’s feature film directorial debut was dead on arrival as Whip It opened in a tie for 6th place with Capitalism:  A Love StoryWhip It (which I predicted to be the 5th place film with a gross of $6.2 million) grossed $4.85 million for a per theatre average of $2,820 from 1,720 theatres.  I cannot be too hard on Whip It because it really did not get a wide release from Fox. 

Having said that, Capitalism:  A Love Story, Michael Moore’s latest documentary, expanded to 962 theatres this weekend and grossed $4.85 million for a per theatre average of $5,042.  It is unfair to compare the two films, but if I’m Fox, I’m not happy with the performance of the roller derby film, even though the studio itself is partly to blame, and if I’m Overture Films, I’m happy with the performance of Michael Moore film because documentaries do not usually make the top ten, and it actually had a better wide release than his previous documentary Sicko did.  When Sicko went wide, it grossed $4.5 million.

The Coen Brothers latest film A Serious Man opened in limited release in only 6 theatres and grossed $251,510 for a per theatre average of $41,918.  The film is receiving glowing reviews, and could be a contender come Oscar time.

The documentary More Than A Game also opened in limited release.  The film chronicles LeBron James and the Akron Fab Five and grossed $196,681 from 14 theatres for a per theatre average of $14,049.

So to recap, here were my predictions for this weekend:

1) Cloudy With A Chance Of Meatballs – $18.4 million

2) Zombieland – $11 million

3) Toy Story/Toy Story 2 – $7 million

4) Surrogates – $6.7 million

5) Whip It – $6.2 million

And here are the actual numbers:

1) Zombieland – $25 million

2) Cloudy With A Chance of Meatballs – $16.7 million

3) Toy Story/Toy Story 2 – $12.5 million

4) The Invention of Lying – $7.35 million

5) Surrogates – $7.34 million

Scotty G’s Predictions were off by = $23.39 million

Next weekend brings us Couples Retreat, and the Chris Rock documentary Good Hair.

Until Next Weekend!

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