Scotty G’s Box Office Wrap-Up Report


Rio claimed the number one spot at the box office this weekend, beating its closest competitor, Scream 4, by over $20 million. While the debut for Scream 4 was decent, it was nowhere close to the levels of the two previous installments. Among holdovers, one film surprised me and stayed in the top five for a second weekend in a row. My predictions were average this weekend as I predicted four of the five films in the top five, placing three of them in their correct finish, although my prediction on Scream 4 was way off. Here’s how the weekend broke down:

Debuting in 1st place is the animated adventure Rio with a gross of $40 million (I predicted a 1st place finish and a gross of $45 million). Rio had a per theatre average of $10,455, which was the highest per theatre average of any film in the top ten. Here’s how Rio did compared to the films I used in making my prediction for the film on Friday. See below:

2002 – Ice Age – $46.3 million opening weekend
2005 – Robots – $36 million opening weekend
2006 – Ice Age: The Meltdown – $68 million opening weekend
2008 – Dr. Seuss’ Horton Hears a Who – $45 million opening weekend
2009 – Ice Age: Dawn of the Dinosaurs – $41.6 million opening weekend
2011 – Rio – $40 million opening weekend

The opening weekend is a little disappointing for 20th Century Fox as Rio has the 2nd lowest opening weekend among the animated films listed above. Still, a $40 million opening weekend is nothing to sneeze at and considering that the film is original and not based on any source material, the opening weekend is great, although Rio was shown in 3-D, which definitely boosted its numbers a little. The budget for Rio is listed at $90 million, so it should be able to easily make a profit when all is said and done.

Debuting in 2nd place is the horror sequel Scream 4 with a gross of $19.2 million (I predicted a 2nd place finish and a gross of $35 million). Scream 4 had a per theatre average of $5,833. The opening weekend for the film is definitely a disappointment compared to the rest of the franchise. See below:

1996 – Scream – $6.3 million opening weekend
1997 – Scream 2 – $32.9 million opening weekend
2000 – Scream 3 – $34.7 million opening weekend
2011 – Scream 4 – $19.2 million opening weekend

The original Scream may have only grossed $6.3 million, but it was only released in 1,413 theatres (Scream 4 was released in 3,305 theatres). What’s more impressive is that the original film posted solid holds over the course of its run and it is still the highest grossing installment in the franchise with a total gross of $103 million. There is absolutely no chance that Scream 4 reaches the heights of the previous installments, and although I wouldn’t call the opening weekend horrible, I would say that it had an average opening weekend at best. The budget for the film has not been released, so we’ll see if it becomes a profitable film (Scream 3 cost the most to make in the franchise with a budget $40 million).

Dropping from 1st place to 3rd place is the live action//animated adventure Hop with a gross of $11.1 million (I predicted a 3rd place finish and a gross of $11.4 million). Hop had a per theatre average of $3,095 and dropped 47.6% from last weekend. The decline this weekend was to be expected with Rio opening, but I would expect Hop to post a decent hold next weekend during the Easter long weekend. Once the Easter holiday is over, so is Hop’s run at the box office. After three weeks, Hop has grossed $82.6 million from a budget of $63 million.

Staying in 4th place for the second weekend in a row is the drama Soul Surfer with a gross of $7.4 million (I did not make a prediction for this film). Soul Surfer had a per theatre average of $3,342, and dropped 30.2% from last weekend’s opening weekend gross, which is an excellent hold. The film is definitely a surprise story again as it has the second lowest theatre count of any film in the top ten (it’s only in 2,214 theatres). It also does not have a very strong marketing campaign, but people are somehow aware of the film and are supporting it. After ten days of release, Soul Surfer has grossed $19.9 million from a budget of $18 million.

Dropping from 2nd place to 5th place is the thriller Hanna with a gross of $7.3 million (I predicted a 4th place finish and a gross of $7.9 million). Hanna had a per theatre average of $2,879 and was down 40.8% from last weekend’s opening weekend gross. Like I said last weekend, I think the subject matter of a young girl being an assassin has turned off mainstream audiences, but it should find some love on DVD when it gets released based on the talent involved on the film. After ten days, Hanna has grossed $23.3 million from a budget of $30 million.

In limited release:

Double Hour made the most noise in limited release at the box office. The film grossed $30,800 from two theatres, giving it a per theatre average of $15,400, which also gave it the best per theatre average of any film in release.

So to recap, here were my predictions:

Rio – $45 million
Scream 4 – $35 million
Hop – $11.4 million
Hanna – $7.9 million
Arthur – $6.8 million

And here are the actual numbers:

Rio – $40 million
Scream 4 – $19.2 million
Hop – $11.1 million
Soul Surfer – $7.4 million
Hanna – $7.3 million

Arthur wound up in 6th place for the weekend.

Next weekend, Rio looks to be the #1 film for a second weekend in a row against three new films: the Disney Earth documentary African Cats, the comedy Tyler Perry’s Madea’s Big Happy Family and the Reese Witherspoon//Robert Pattinson romance Water for Elephants. Check out Biff Bam Pop next Friday to read my predictions.

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