Scotty G’s Box Office Wrap-Up Report

The top two films from last weekend switched spots this weekend in what was a very “blah” weekend at the box office. Most films had substantial drops and the one new wide release failed to generate any excitement for moviegoers. Films in limited release did well, and that’s where the real story lies this weekend. Here’s how the box office broke down:

Tangled moved up from 2nd place to 1st with a gross of $21.5 million (I predicted a 2nd place finish and a gross of $22.4 million). Tangled had a per theatre average of $5,967 which was the highest per theatre average of any film in the top ten for the second weekend in a row, and the film was down 55.9% from its opening weekend. The hold is a decent one for Tangled and it really should have no problem staying in the top five until Christmas time, but it will face some competition next weekend in the form of an old Disney franchise that has moved over to 20th Century Fox (read the very end of this article to find out what that film is). Disney has to be happy that they have a non-Pixar animated film finishing in 1st place and doing reasonably well at the box office. In two weeks, Tangled has grossed $96.4 million, but it has its work cut out because the budget for the film is estimated to be a whopping $260 million. I have no idea how an animated film can cost that much, as Toy Story 3 cost $200 million to make and I thought that was high. I’m sure I’ll never get an answer to why Tangled cost so much to make for an animated film, but as long as it makes money for Disney, they’ll be happy.

Harry Potter and the Deathly Hallows – Part One dropped down from 1st place to 2nd place with a gross of $16.7 million (I predicted a 1st place finish and a gross of $22.5 million). The per theatre average for the film was $4,057, and the film was down 65.9% from last weekend, which was the largest percentage drop of any film in the top ten. What’s disturbing for Harry Potter and the Deathly Hallows – Part One is that the film set personal worst’s for the franchise. It had the lowest third weekend gross in franchise history, and the largest third weekend percentage drop of any film in the franchise. See below for how the films in the franchise stack up on their third weekends:

Harry Potter and the Philosopher’s Stone – $23.6 million / Down 58.9%
Harry Potter and the Chamber of Secrets – $32.1 million / Down 23.9%
Harry Potter and the Prisoner of Azkaban – $18 million / Down 48.4%
Harry Potter and the Goblet of Fire – $19.8 million / Down 63.7%
Harry Potter and the Order of the Phoenix – $17.7 million / Down 45.5%
Harry Potter and the Half-Blood Prince – $17.9 million / Down 39.2%
Harry Potter and the Deathly Hallows – Part One – $16.7 million / Down 65.9%

I said last weekend in my wrap-up that Harry Potter and the Deathly Hallows – Part One should have no problem repeating as box office champion for this weekend. I now have to eat my words. Still, the film is doing extremely well and after three weeks of release, Harry Potter and the Deathly Hallows – Part One has grossed $244.2 million. The film is still hoping to become the highest grossing in the franchise (even after the dismal performance the film had this weekend) and it is now within striking distance of becoming the 6th highest grossing film. Here’s the total gross for all the films in the franchise list:

1) Harry Potter and the Philosopher’s Stone – $317.5 million
2) Harry Potter and the Half-Blood Prince – $301.9 million
3) Harry Potter and the Order of the Phoenix – $292 million
4) Harry Potter and the Goblet of Fire – $290 million
5) Harry Potter and the Chamber of Secrets – $261.9 million
6) Harry Potter and the Prisoner of Azkaban – $249.5 million
7) Harry Potter and the Deathly Hallows – Part One – $244.2 million

Burlesque moved up a spot this weekend finishing in a tie for 3rd place with a gross of $6.1 million (I predicted a gross of $5.1 million and a 6th place finish). Burlesque had a per theatre average of $2,009, and was down 48.9% from its opening weekend. Burlesque is not performing well, and the fact that the per theatre average is so low, does not bode well for the film. I would expect this film to be out of theatres in the near future as come Christmas time, some more blockbusters get released, and prestige films hoping to get some Oscars are going to want some of the theatre screens that Burlesque currently occupies. After two weeks, Burlesque has grossed $26.9 million and will not make back its budget of $55 million.

Unstoppable continues its steady run at the box office as it moves up from 5th place to being tied for 3rd place this weekend with a gross of $6.1 million (I predicted a 3rd place finish and a gross of $7 million). Unstoppable had a per theatre average of $1,935 and was down only 46.6% from last weekend. Unstoppable is definitely the film to see for adults right now, although that claim to fame will be coming to an end this coming weekend when The Tourist goes into release. After four weeks, Unstoppable has grossed $68.8 million, which gets it closer to its budget of $100 million, although I would be surprised if Unstoppable makes it back.

Love and Other Drugs also moved up one spot this weekend, going from 6th place to 5th place with a gross of $5.7 million (I predicted a 5th place finish and a gross of $5.3 million). Love and Other Drugs had a per theatre average of $2,319 and was down 41.5% from its opening weekend. The Jake Gyllenhaal/Anne Hathaway dramedy held up well considering how large some of the drops the rest of the field had, but it still is a film that is going to get lost in the shuffle the closer we get to Christmas. After two weeks, Love and Other Drugs has grossed $22.6 million, and should be able to make back its money, as the budget for Love and Other Drugs is an estimated $30 million.

Dropping from 3rd place to 6th place is the animated film with a gross of $5 million (I predicted a 4th place finish and a gross of $6.1 million). Megamind had a per theatre average of $1,585 and the film was down 60% from last weekend. Megamind will be slowing down considerably in the coming weeks, as it is not a top choice for moviegoers anymore. Despite the star power of Will Ferrell, Tina Fey, Jonah Hill and Brad Pitt, I would think that DreamWorks Animation might be a little unhappy with how Megamind has performed, as there is no way this film comes close to hitting $200 million. Megamind did make back its budget of $130 million as after five weeks it has grossed $136.7 million, as it looks to be one of the lowest grossing DreamWorks Animation films in recent memory.

Moving up from 8th place to 7th place is the comedy Due Date with a gross of $4.2 million (I predicted a 7th place finish and a gross of $4 million). Due Date had a per theatre average of $1,720 and was down 41.2% from last weekend, which was the lowest percentage drop of any film in release. Due Date has now grossed $90.9 million in five weeks from a budget of $65 million.

Faster dropped from 7th place to 8th place with a gross of $3.8 million (I predicted a 9th place finish and a gross of $3.7 million). Faster had a per theatre average of $1,550 and was down 55.1% from its opening weekend. The Dwayne Johnson “R” rated action film only cost $24 million to make, and after 10 days it has grossed $18.1 million, so it should be able to make back its budget, but Johnson has not seemed to flourish in any action films in his career. He has always done better in comedy, so we’ll see what kinds’ of films he makes going forward, because producers might not want him headlining an action flick anymore.

Debuting in 9th place was The Warrior’s Way with a gross of $3 million (I predicted an 8th place finish and a gross of $3.8 million). The Warrior’s Way had a brutal per theatre average of $1,881. The combination of Korean action star Jang Dong Gun starring alongside Kate Bosworth, Geoffrey Rush and Danny Huston in a martial arts/western hybrid film did not appeal to audiences in the least. The Warrior’s Way will definitely be losing money for Relativity Media as the budget for the film is an estimated $42 million.

Dropping from 9th place to 10th place is the Russell Crowe / Elizabeth Banks / Liam Neeson thriller The Next Three Days with a gross of $2.6 million (I did not make a prediction on this film). The Next Three Days had a per theatre average of $1,185 and was down 43.4% from last weekend. After three weeks, The Next Three Days has grossed $18.3 million and it will not make back its budget of $30 million.

In limited release:

I Love You, Phillip Morris – This film stars Jim Carrey and Ewan McGregor and it is about the true life story of a con man who escapes from Texas prison’s on four occasions. I Love You, Phillip Morris grossed $113,000 from 6 theatres giving it a great per theatre average of $18,833.

Black Swan – This film is by acclaimed director Darren Aronofsky and stars Natalie Portman and Mila Kunis. It follows a ballet dancer who is battling with another dancer for the lead in Swan Lake. Black Swan is the definite story of the weekend as it grossed $1.394 million from 18 theatres giving it an amazing per theatre average of $77,444, which was easily the highest per theatre average of any film in release.

Night Catches Us – This film is about a former Black Panther who returns to his hometown trying to adjust to life after being away for many years. Night Catches Us grossed $13,600 from 4 theatres giving it a per theatre average of $3,400.

All Good Things – This film stars Ryan Gosling and Kirsten Dunst and is based on the true life story of Robert Durst, who was thought to have killed his wife back in the 1980’s. All Good Things grossed $40,000 from 2 theatres giving it a per theatre average of $20,000.

Rare Exports: A Christmas Tale – This film is about a dig in Finland that uncovers the real Santa Claus, except this Santa Claus is naughty, as local children start to disappear. Rare Exports: A Christmas Tale grossed $9,500 from 1 theatre.

127 Hours continues to perform well in limited release. The James Franco real life drama showed a slight decline this weekend, down 6.4% from last weekend, but word-of-mouth continues to spread on the film. 127 Hours grossed $1.6 million, putting it in 12th place, and giving it a per theatre average of $3,695. In five weeks of limited release, 127 Hours has grossed $6.5 million, and when the film goes into wide release it will easily make back its budget of $18 million.

Dead Awake, The Polar Express (Re-Issue) and Bhutto did not report their grosses as of this writing.

So to recap, here were my predictions:

Harry Potter and the Deathly Hallows – $22.5 million
Tangled – $22.4 million
Unstoppable – $7 million
Megamind – $6.1 million
Love and Other Drugs – $5.3 million

And here are the actual numbers:

Tangled – $21.5 million
Harry Potter and the Deathly Hallows Tangled – $16.7 million
Burlesque – $6.1 million
Unstoppable – $6.1 million
Love and Other Drugs – $5.7 million

My predictions were off by $9 million.

Next weekend, Tangled looks to be the #1 film for a second weekend in a row against a film that used to be a Disney franchise, but has now moved to 20th Century Fox in The Chronicles of Narnia: The Voyage of the Dawn Treader while adults will be checking out the Angelina Jolie//Johnny Depp thriller The Tourist. Check out Biff Bam Pop next Friday to read my predictions!

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