Scotty G’s Box Office Wrap-Up Report


The Social Network led the box office for a second weekend in a row. None of the major new releases made an impact with moviegoers, and the box office was lackluster overall. Here’s how things broke down:

The Social Network was the number one film again with a gross of $15.5 million (I predicted a 2nd place finish and a gross of $14.3 million). The Social Network had a per theatre average of $5,594, which was the highest per theatre average in the top ten for the second weekend in a row, and the film was down only 30.9% from its opening weekend gross, which was the best hold of any film in the top ten. The Social Network has struck a chord with audiences, and the glowing reviews and word-of-mouth can only mean a very long and profitable run for the film. The budget for The Social Network is rumoured to be around $50 million and after 10 days, the film has taken in $46 million, so Sony is definitely happy with how The Social Network has performed so far.

Debuting in 2nd place is the family dramedy Life as We Know It with a gross of $14.6 million (I predicted a 3rd place finish and a gross of $10 million). Life as We Know It had a per theatre average of $4,646. The film did not receive strong reviews, and Katherine Heigl and Josh Duhamel are not big enough box office draws at this point in their careers which would account for the somewhat disappointing, but not unexpected opening weekend gross. Plus, adults are more interested in the real life subject matter of The Social Network than the fictional Life As We Know It. The budget for the film is $38 million, and I have a felling that Life as We Know It will not be a profitable film for Warner Bros.

Debuting in 3rd place is the horse racing drama Secretariat with a gross of $12.6 million (I predicted a 1st place finish and a gross of $23 million). Secretariat had a per theatre average of $4,102. The film received decent reviews, and I thought the trailers had a feel-good vibe to them which would interest audiences, and I thought that the subject matter of the world’s most famous horse would draw more people in, but I was definitely wrong. This is a film that you want to see because of the story, not because of the stars in the film, but Disney has to be disappointed with the debut, because the story was not sold well enough to audiences. Secretariat has a budget of $35 million, and I don’t think it will become a profitable film.

Dropping from 2nd place to 4th place is Legend of the Guardians: The Owls of Ga’Hoole with a gross of $7 million (I predicted a 4th place finish and a gross of $7 million as well). The film had a per theatre average of $2,175 and dropped 35.6% from last weekend. The percentage drops for the film have been solid, but the disappointing opening weekend negates that. Legend of the Guardians: The Owls of Ga’Hoole will not be making a profit for Warner Bros. and I again have to stress that the fad of seeing films in 3-D just because they are in 3-D might be coming to an end. Even Warner Bros. is realizing this because Harry Potter and the Deathly Hollows – Part One was supposed to be in 3-D, but they have since changed their minds (more because they could not get the conversion process done in time for its release). After three weeks, Legend of the Guardians: The Owls of Ga’Hoole has taken in $39.4 million, and has a ways to go to reach its budget of $80 million.

Debuting in 5th place is the horror My Soul To Take with a gross of $6.9 million (I predicted a 6th place finish and a gross of $6 million). My Soul To Take had a per theatre average of $2,690. That per theatre average signifies that there is no hope for this film to make money and it will be on DVD shelves soon. The budget for the film is $25 million, so this is yet another new release that will not be making a profit for its studio.

Dropping from 4th place to 6th place is The Town with a gross of $6.3 million (I predicted a 5th place finish and a gross of $6.1 million). The Town had a per theatre average of $2,335 and was down only 34.9% from last weekend. After four weekends, The Town has grossed $73.7 million and is quite the profitable film for Warner Bros. as the budget is rumoured to be around $37 million.

Dropping from 3rd place to 7th place is Wall Street: Money Never Sleeps with a gross of $4.6 million (I predicted a 7th place finish and a gross of $5.5 million). Wall Street: Money Never Sleeps had a per theatre average of $1,635 and was down 53.8% from last weekend. After three weekends, Wall Street: Money Never Sleeps has grossed $43.6 million and it is not going to be a profitable film for 20th Century Fox as the budget is rumoured to be around $70 million.

Dropping from 5th place to 8th place is Easy A which grossed $4.2 million (I predicted a 8th place finish and a gross of $3.9 million). Easy A had a per theatre average of $1,475 and was down only 37.8% from last weekend. After four weekends, Easy A has grossed $48.1 million, from a budget of only $8 million.

Dropping from 7th place to 9th place is Case 39 which grossed $2.6 million (I predicted a 10th place finish and a gross of $2.3 million). Case 39 had a per theatre average of $1,189 and was down 50.8% from last weekend. After two weekends, Case 39 will not be making money for Paramount Vantage as the budget for the film is rumoured to be around $26 million and the film has grossed $9.6 million.

Dropping from 6th place to 10th place is You Again which grossed $2.47 million (I predicted a 9th place finish and a gross of $3.5 million). You Again had a per theatre average of $1,061 and was down 56.8% from last weekend, which was the highest percentage drop of any film in the top ten. After three weekends, You Again has grossed $20.7 million, from a budget of $20 million.

In other box office news:

In its 13th weekend, Inception had a percentage drop that was higher than 40% for the first time in its release. Still, it is an incredible run for the film to hold up this well for this long. Here is the percentage drop breakdown for Inception:

Inception’s Weekend Drops

2nd weekend – 32% drop
3rd weekend – 35.7% drop
4th weekend – 32.7% drop
5th weekend – 39% drop
6th weekend – 30.5% drop
7th weekend – 37.8% drop
8th weekend – 6.2% drop
9th weekend – 34.1% drop
10th weekend – 28.1% drop
11th weekend – 36.7% drop
12th weekend – 30.2% drop
13th weekend – 43.6% drop

After thirteen weekends, Inception has grossed $289.2 million.

In limited release:

Inside Job – This documentary is about the current economic crisis. The film grossed $42,000 from 2 theatres giving it a per theatre average of $21,000, which was the highest per theatre average of any film in release.

Nowhere Boy – This film stars Kristin Scott Thomas and is about the early life of John Lennon. The film grossed $56,100 from 4 theatres giving it a per theatre average of $14,025.

Tamara Drew – This film stars Gemma Arterton and is about a girl who returns to her hometown and turns life upside down for its residents. The film grossed $19,300 from 4 theatres giving it a per theatre average of $4,825.

It’s Kind of a Funny Story – This film stars Zach Galifianakis and follows the lives of patients at a mental hospital. The film grossed $2 million from 742 theatres giving it a per theatre average of $2,712.

Stone – This film stars Edward Norton and Robert De Niro and is about an arsonist and a parole officer and the woman who gets between them. The film grossed $73,000 from 6 theatres giving it a per theatre average of $12,167.

I Spit On Your Grave – This revenge film is a remake of a cult 70’s film about a woman who goes on a killing rampage after being brutally beaten and left for dead. The film grossed $33,000 from 12 theatres giving it a per theatre average of $2,750.

GhettoPhysics: Will The Real Pimps and Hos Please Stand Up? – This film grossed $10,200 from 9 theatres giving it a per theatre average of $1,133.

Budrus – This film grossed $8,700 from 1 theatre.

As Good As Dead – This film grossed $2,100 from 1 theatre.

It’s a Wonderful Afterlife did not report its box office gross as of this writing.

So to recap, here were my predictions:

Secretariat – $23 million
The Social Network – $14.3 million
Life As We Know It – $10 million
Legend of the Guardians: The Owls of Ga’Hoole – $7 million
The Town – $6.1 million
And here are the actual numbers:

The Social Network – $15.5 million
Life As We Know It – $14.6 million
Secretariat – $12.6 million
Legend of the Guardians: The Owls of Ga’Hoole – $7 million
My Soul To Take – $6.9 million

My predictions were off by $17.1 million.

Next weekend, The Social Network looks to be the #1 film for a third weekend in a row against the comedy sequel Jackass 3-D and the action comedy Red starring Bruce Willis, Morgan Freeman, Helen Mirren, Mary-Louise Parker and John Malkovich. Check out Biff Bam Pop next Friday to read my predictions!

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