Scotty G’s Box Office Wrap-Up Report


Michael Douglas and Shia LaBeouf led the box office as Wall Street: Money Never Sleeps defeated the animated tale Legend of the Guardians: The Owls of Ga’Hoole, in what I think is an upset this weekend. Ben Affleck’s The Town held up well in its second weekend, and I predicted all five films in the top five, getting three of them in order. I was fairly close in all my predictions, with the exception of Legend of the Guardians: The Owls of Ga’Hoole. Here’s how the weekend broke down:

Debuting in 1st place is Wall Street: Money Never Sleeps with a gross of $19 million (I predicted a 2nd place finish but made a bang on prediction of $19 million). Wall Street: Money Never Sleeps had a per theatre average of $5,330, which is not great for a new release. The film had a very high theatre count which gave the film a lot of screenings, but I’m not really happy if I’m 20th Century Fox, because I doubt that the film will do well in the long term. Reviews have been mixed at best, and Douglas and LaBeouf just don’t have a ton of star power (LaBeouf is in event films, so people don’t want to see him, it’s the film they want to see). We’ll see how Wall Street: Money Never Sleeps does next weekend when another high profile drama opens in The Social Network.

Debuting in 2nd place to disappointing results is Legend of the Guardians: The Owls of Ga’Hoole with a gross of $16.3 million (I predicted a 1st place finish and a gross of $31 million). The film had a per theatre average of $4,569 which is terrible. Why is this film such a disappointment? First off is because it has the highest theatre count of any film in release, so it is getting the most screenings. Second – the film is being shown in 3-D, which should boost its numbers. Finally – it’s a film geared towards kids, and besides Alpha and Omega, there is no other major kid’s film in release so it has the children’s market all to itself. I thought the marketing was pretty strong for the film, so Warner Bros. has to be disappointed by the debut of Legend of the Guardians: The Owls of Ga’Hoole.

Dropping from 1st place to 3rd place is The Town with a gross of $16 million (I predicted a 3rd place finish and a gross of $14.7 million). The Town had a per theatre average of $5,556, and for the second weekend in a row The Town has the highest per theatre average in the top ten. What is also impressive is that the film was down only 32.7% from last weekend, which is the lowest percentage drop of the top ten. This is definitely a film that audiences are interested in, and it has already made back its budget (rumoured to be around $37 million) as The Town has taken in $49.1 million in only two weeks.

Dropping from 2nd place to 4th place is Easy A which grossed $10.7 million (I predicted a 4th place finish and a gross of $10 million). Easy A had a per theatre average of $3,746 and was down only 39.7% from its opening weekend. Teenagers have embraced the film as the low percentage drop shows that the opening weekend for Easy A was not a fluke. After two weekends, it has grossed $32.8 million, and it is has become quite the profitable film for Screen Gems as the budget is rumoured to be only $8 million.

Debuting in 5th place is the comedy You Again with a gross of $8.3 million (I predicted a 5th place finish and a gross of $9 million). You Again had a per theatre average of $3,257 which is terrible for a film in wide release. You Again just did not hit home with its female audience, as they wanted to see Easy A instead. I didn’t find the marketing to be strong, and the critics probably had the most to do with the film’s poor start as they gave You Again terrible reviews. Expect this one to be out of theatres very soon and on DVD shelves.

Dropping from 3rd place to 6th place is Devil with a gross of $6.4 million (I predicted it would gross $4.8 million and finish in 6th place). Devil had a per theatre average of $2,305 and was down 47.3% from last weekend. The percentage drop is surprisingly good for a horror film, so maybe the film does have some legs after all. After two weekends, Devil has grossed $21.7 million.

Dropping from 4th place to 7th place is Resident Evil: Afterlife with a gross of $4.9 million (I predicted it would gross $4.6 million and finish in 7th place). Resident Evil: Afterlife had a per theatre average of $1,855 and was down 51% from last weekend. After three weekends, Resident Evil: Afterlife has grossed $52 million and is reaching closer to profitability as the budget for the film is $60 million. Resident Evil: Afterlife is now the highest grossing film in the franchise with this weekend’s gross. Here are the numbers:

1) Resident Evil: Afterlife – $52 million
2) Resident Evil: Apocalypse – $51.2 million
3) Resident Evil: Extinction – $50.6 million
4) Resident Evil – $40.1 million

So, it’s a bit of a mixed bag with becoming the highest grossing film in the franchise, but the film is still not profitable.

Dropping from 5th place to 8th place is Alpha and Omega with a gross of $4.7 million (I predicted it would gross $3.1 million and finish in 8th place). Alpha and Omega had a per theatre average of $1,790 and was down 48.4% from last weekend. After two weekends, Alpha and Omega has grossed $15.1 million.

Dropping from 6th place to 9th place is Takers with a gross of $1.65 million (I did not make a prediction for the film). Takers had a per theatre average of $1,168 and was down 45.5% from last weekend. After five weekends, Takers has grossed $54.9 million and is a very profitable film for Screen Gems as the budget for the film is only $32 million.

Dropping from 9th place to 10th place is Inception with a gross of $1.2 million (I did not make a prediction for the film). Inception had a per theatre average of $1,373 and was down 36.7% from last weekend. The percentage drop continues the trend of Inception having its percentage drops being below 40% each weekend of its release, which is a really incredible accomplishment. Here’s the breakdown to prove my point:

Inception’s Weekend Drops

2nd weekend – 32% drop
3rd weekend – 35.7% drop
4th weekend – 32.7% drop
5th weekend – 39% drop
6th weekend – 30.5% drop
7th weekend – 37.8% drop
8th weekend – 6.2% drop
9th weekend – 34.1% drop
10th weekend – 28.1% drop
11th weekend – 36.7% drop

After eleven weekends, Inception has grossed $287 million and has made quite a lot of money for Warner Bros. as the budget for the film is $160 million.

In limited release:

The Virginity Hit – This mockumentary follows the adventures of a bunch of teenagers as one of them is trying to lose his virginity, while his buddy wants to record it for posterity. The film grossed $300,000 from 700 theatres for an absolutely terrible per theatre average of $429.

Buried – This film stars Ryan Reynolds and is about a man being buried in a desert. The catch is that the film takes place in the coffin where the man is buried. The film grossed $104,500 from 11 theatres giving it a per theatre average of $9,500.

Enter the Void – This film is from director Gaspar Noe and is a drama about clubs in Tokyo. The film grossed $42,500 from 3 theatres giving it a per theatre average of $14,100.

You Will Meet A Tall Dark Stranger – This film is directed by Woody Allen and is an ensemble comedy-drama about people getting into and out of relationships. This film grossed $163,000 from 6 theatres giving it an amazing per theatre average of $27,167.

Howl – This film stars James Franco and is about beat writer Allen Ginsberg’s early life. The film grossed $54,000 from 6 theatres giving it a per theatre average of $9,000.

“Waiting” for Superman – This documentary chronicles the problems of the American public school system. This film grossed $141,000 from 4 theatres giving it a stellar per theatre average of $35,250, which is the highest per theatre average of any film in release.

So to recap, here were my predictions:

Legend of the Guardians: the Owls of Ga’Hoole – $31 million
Wall Street: Money Never Sleeps – $19 million
The Town – $14.7 million
Easy A – $10 million
You Again – $9 million

And here are the actual numbers:

Wall Street: Money Never Sleeps – $19 million
Legend of the Guardians: the Owls of Ga’Hoole – $16.3 million
The Town – $16 million
Easy A – $10.7 million
You Again – $8.3 million

My predictions were off by $17.4 million.

Next weekend, Wall Street: Money Never Sleeps looks to be the #1 film for the second weekend in a row against the horror film Case 39 which stars Renee Zellweger and Bradley Cooper, the horror re-make Let Me In and the David Fincher/Aaron Sorkin Facebook movie The Social Network. Check out Biff Bam Pop next Friday to read my predictions!

Leave a Reply