Scotty G’s Box Office Wrap-Up Report

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For the second weekend in a row, we have a new #1 film with Clash of the Titans.  In fact, all three new releases opened strongly, leading the overall box office to some strong numbers.  I had a great weekend of predictions, as I got all five films in order, and I was fairly accurate on all my predictions.  Here’s how the weekend broke down:

Debuting in 1st place was Clash of the Titans with a gross of $61.4 million (I predicted a 1st place finish and a gross of $58 million).  The film had a per theatre average of $16,256, which is the highest per theatre average for any film at the box office this weekend, as of this writing.  It also holds the distinction of having the 2nd highest April opening weekend ever behind Fast and Furious’ $70.9 million opening from last year. The 3-D screenings definitely helped this big budget remake, and it was a film that audiences wanted to see.  It overcame very negative reviews (especially on the 3-D conversion) to dominate the box office this weekend.  In my predictions on Friday, I said three factors would play an important role in making it a success this weekend.  They were:

1) This is an event picture.  I even think that the film is strongly marketed as the must-see-movie of April

2) The films’ cast is excellent.  A strong line-up of talent.

3) It’s being shown in 3D

I would say that I was accurate on all accounts.  This should also solidify Sam Worthington as a box office draw in action films.  Although people did not come to see Clash of the Titans for his performance, this is his third big hit when it comes to starring in action films (Avatar and Terminator:  Salvation being the other two) so people are associating him with hit films. The big question is how will it hold up in the coming weeks?  Word-of-mouth was not very strong on some advance screenings, and with the reviews being overwhelmingly negative I think the film could be front-loaded and fade fast.  Clash of the Titans has grossed $64 million since its opening on Thursday night.

Debuting in 2nd place is Tyler Perry’s Why Did I Get Married Too with a gross of $30.1 million (I predicted a 2nd place finish and a gross of $28 million).  The film had a per theatre average of $13,991 which was the 3rd highest of any film in theatres this weekend.  The film was the highest non-Madea opening in Tyler Perry’s career, as well as being the 2nd best opening weekend of his career:

1) Madea’s Family Reunion – $41 million opening weekend

2) Why Did I Get Married Too – $30.1 million opening weekend

3) Madea Goes To Jail – $30 million opening weekend

4) I Can Do Bad All By Myself – $23.4 million opening weekend

5) Meet The Browns – $21.3 million opening weekend

6) Why Did I Get Married – $20 million opening weekend

7) The Family That Preys – $17.3 million opening weekend

8) Daddy’s Little Girls – $11.2 million opening weekend

Why Did I Get Married Too was not screened for critics, so it shows you how popular Perry’s fan base is when he can get a $30 million opening from only 2,155 theatres.  Perry’s films do tend to be front loaded, so a large drop is expected next weekend.

Dropping from 1st place to 3rd place is How To Train Your Dragon with a gross of $29.2 million (I predicted a 3rd place finish and a gross of $25.3 million).  The film had an excellent hold as it was only down 33.3% from last weekend (which is the lowest percentage drop in the top ten) and a per theatre average of $7,192 so this is an encouraging sign that the film will do well up until the summer box office season starts.  After two weekends, How To Train Your Dragon has grossed $92.3 million.  There is a chance that when final numbers come out, How To Train Your Dragon will be the #2 film, but we’ll have to wait and see.

Debuting in 4th place is The Last Song with a gross of $16.2 million (I predicted a gross of $19 million).  The film had a per theatre average of $6,062 which is a decent average.  What impressed me about this film is that Miley Cyrus was put to the test by her audience, because they are used to seeing her in more comedic/musical roles, so the question was would her audience want to see her in more dramatic roles?  Well her audience wants to see Miley in more mature films, so they supported The Last Song.  A solid opening weekend for the film, and it really does not have much in the way of competition for the next couple of weekends, so it should do all right.

Dropping from 2nd place to 5th place is Alice in Wonderland with a gross of $8.2 million.  (I predicted a 5th place finish and a gross of $9.4 million).  The film dropped only 53.3% from last weekend, and had a per theatre average of $2,774.  Alice in Wonderland lost even more 3-D screens to Clash of the Titans and is slowly fading away.  Alice in Wonderland has had an incredible run, as it was the most dominant film in March, and after five weeks the film has taken in $309.7 million.  It is now the 2nd film in history to have been released between January-April to gross over $300 million, behind The Passion of the Christ’s $370.7 million.  I don’t think Alice in Wonderland will reach The Passion of the Christ’s total, but it is still an excellent run.

There is an outside chance that Alice in Wonderland will not be the #5 film when final numbers are released, as it is separated by $200,000 from the #6 film Hot Tub Time Machine.  The John Cusack comedy grossed $8 million this weekend (I predicted a 6th place finish and a weekend gross of $6.4 million).  Hot Tub Time Machine’s per theatre average was $2,887, and it was down 42.9% from last weekend.  The film will definitely find a bigger audience on DVD.

In limited release: 

Breaking Upwards had a gross of $15,300 from one theatre giving it the same per theatre average.

The Greatest and The Warlords have yet to post their box office numbers as of this writing.

So to recap, here were my predictions:

1) Clash of the Titans – $58 million

2) Tyler Perry’s Why Did I Get Married Too – $28 million

3) How To Train Your Dragon – $25.3 million

4) The Last Song – $19 million

5) Alice in Wonderland – $9.4 million

And here are the actual numbers:

1) Clash of the Titans – $61.4 million

2) Tyler Perry’s Why Did I Get Married Too – $30.1 million

3) How To Train Your Dragon – $29.2 million

4) The Last Song – $16.2 million

5) Alice in Wonderland – $8.2 million

My top five predictions were off by $13.8 million.

Next weekend, Clash of the Titans will try to be the #1 film for a second weekend, but it will have to battle against the Steve Carell/Tina Fey action-comedy Date Night to accomplish that feat.

Check back next week to see how I think Date Night will do!

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