The Twilight Saga: New Moon absolutely dominated the box office this weekend, setting a record for the highest opening weekend gross in the month of November and having the third highest opening weekend of all-time. Other films performed very well, leading to a record breaking November weekend. Here’s how it all shaped up.
The Twilight Saga: New Moon opened in 1st place with $140.7 million (I predicted a first place finish and a gross of $119 million). The film had a per theatre average of $34,965 and was by far and away the film to see. The Twilight Saga: New Moon had a massive opening day of $72.7 million, and then on Saturday its gross dropped 40.58% to $43.2 million. That was the 7th highest opening weekend Friday-Saturday drop in movie history. So the young female fans came out and supported the film on its opening day, but has the up front demand been satisfied? I would say yes, only because the first Saturday and Sunday’s totals did not equal the Friday gross. Also, if we base things on history (which you know I like to do), Twilight dropped 62.2% in its second weekend and I would expect an ever bigger drop for New Moon just because of how high the opening weekend gross is. Having said that, it became the 3rd highest opening weekend in history (1st place is The Dark Knight with $158.4 million and 2nd place is Spider-Man 3 with $151.1 million). The franchise is a phenomenon. The closest the Harry Potter series has ever come to New Moon’s number was back in November of 2005 when Harry Potter and the Goblet of Fire grossed $102.3 million. Summit Films is overjoyed this weekend with the gross, and now the countdown is on to The Twilight Saga: Eclipse, which will come out on June 30, 2010.
In 2nd place, much to my surprise is The Blind Side with $34.5 million (I predicted a 5th place finish and a gross of $8.5 million). The Sandra Bullock film had an excellent per theatre average of $11,096 and connected with older audiences. Sandra Bullock has had an excellent year with both The Blind Side and The Proposal (we won’t mention All About Steve), so she is showing just how bankable she is in Hollywood at this point in her career.
In 3rd place is the disaster pic 2012 with $26.5 million (I predicted a 2nd place finish with a gross of $26.7 million). The film had a per theatre average of $7,776 and is playing like I expected. It is the only male oriented film in the top five, so it has that going for it, until next weekend, but it did benefit from the fact that New Moon and The Blind Side targeted females. The total gross for the film stands at $108.2 million after 10 days.
In 4th place is Planet 51. This was a surprising finish to me, as I didn’t think kids would want to see this film with New Moon being out. I was wrong. It grossed $12.6 million (I predicted that it would open outside the top five, and gross $4.5 million). It had a per theatre average of $4,152 which is not good, so it will fade away, but I will say how surprised I was that families turned out to see this film.
In 5th place is Disney’s A Christmas Carol with a gross of $12.2 million (I predicted a 3rd place finish and a gross of $15.8 million). The film dropped a little larger than I predicted, as it was down 45.2%, and I thought it would be down 29%, and it had a per theatre average of $3,418. Now, the per theatre number is low, but it will see an uptick in business this weekend because of the American Thanksgiving long weekend, and the Christmas theme will be a benefit. The total gross for the film stands at $79.7 million.
In 6th place, was the film Precious. I do not usually mention the 6th place film but this film was the 4th place film last weekend. It should be in the top five if it were not for some of the high grosses of the other films this weekend. Precious added 455 theatres and had an excellent gross of $11 million (I predicted a 4th place finish and a gross of $10.8 million). Its per theatre average was $17,501, which was second best in the top ten. The buzz continues to grow for this film, and you’ll be hearing more about it as the weeks go on.
In limited release:
Nicholas Cage and Werner Herzog’s latest Bad Lieutenant: Port of Call New Orleans grossed $257,000 from 27 theatres for a per theatre average of $9,519.
Penelope Cruz and Pedro Almodovar’s latest Broken Embraces opened in 2 theatres for a gross of $108,000 and a per theatre average of $54,000.
The top ten films grossed an astounding $245.6 million, and the top five films grossed $226.5 million of that. Just a record breaking weekend.
So to recap, here were my predictions for the weekend:
1) The Twilight Saga: New Moon – $119 million
2) 2012 – $26.7 million
3) Disney’s A Christmas Carol – $15.8 million
4) Precious – $10.8 million
5) The Blind Side – $8.5 million
And here are the actual numbers:
1) The Twilight Saga: New Moon – $140.7 million
2) The Blind Side – $34.5 million
3) 2012 – $26.5 million
4) Planet 51 – $12.6 million
5) Disney’s A Christmas Carol – $12.2 million
Scotty G’s Top Five Predictions were off by – $51.7 million
Next weekend brings us Old Dogs, The Road, Ninja Assassin, Me and Orson Welles, and The Private Lives of Pippa Lee.
Until next weekend!