About these ads

Daily Archives: January 22, 2012

Extremely Underwhelming & Incredibly Underperforming – Biff Bam Pop’s Box Office Wrap-Up Report, Weekend of January 20th, 2012

As expected, this weekend vampires and werewolves ruled the box office. What was a little less expected was that, even with what I considered a low end prediction for the team-up of Tom Hanks and Sandra Bullock, the film managed to seriously underperform. Here’s how the weekend turned out:

Underworld: Awakening, the fourth film in the franchise and the first with Kate Beckinsale since the second outing, scared up a solid opening weekend debut of $25 million (about $2 million more than predicted). Definitely a strong showing, but like most horror films, I anticipate a steep drop come week 2. Speaking of steep drops, The Devil Inside, number one two weekends ago, is already out of the top 10, though it has taken in $54 million of a $1 million production cost.

Debuting in second with $18 million is the World War II flick, Red Tails. This one definitely surprised me, but I suppose having George Lucas on board still counts for something, since I can’t remember the last time Cuba Gooding Jr stared in a film that had such a decent opening weekend. I’m curious to see how the film holds up in the coming weeks, but I don’t see it really having legs, even after a goode debut.

When it comes to disappointments, Extremely Loud & Incredibly Close has got to be concerned a huge one. I had predicted a second place showing with $17 million, and the film wasn’t even able to make that much. Instead, the 9/11 themed film with Tom Hanks and Sandra Bullock could only muster $10.5 million to land in fourth place. Now, few if any 9/11 films have done big business at the box office, but with Hanks and Bullock on board you would think it would have done better. I don’t expect any sort of shelf life for this film, unless for some reason it gets some Oscar nominations this week.

Haywire, which I hadn’t placed in the top five, managed to show up, grossing $9 million, right around what I thought it would make. This film has been getting decent reviews and could actually move up next weekend. Meanwhile, Mark Wahlberg’s Contraband dropped from first to third with $12 million. As for Beauty and the Beast in 3D, in wound up in sixth with only $8.5 million.

So, to recap, here were our predictions:

1) Underworld: Awakening – $23 million
2) Extremely Loud & Incredibly Close – $17 million
3) Red Tails – $14 million
4) Contraband – $12 million
5) Beauty and the Beast 3D – $10.5 million

And here’s how the weekend turned out:

1) Underworld: Awakening – $25 million
2) Red Tails – $18 million
3) Contraband – $12 million
4) Extremely Loud & Incredibly Close – $10.5 million
5) Haywire – $9 million

Next weekend sees the release of The Grey with Liam Neeson, and Man On A Ledge with Sam Worthington. Check back on Friday to see how we think those films will do.
About these ads
Follow

Get every new post delivered to your Inbox.

Join 202 other followers

%d bloggers like this: